Boardsport Source European Surf/Skate/Snow Business
Men’s Surf Apparel SS/20
Lightning Bolt gets featured on Boardsport Source Magazine! Read brand’s insights in the article below.
For Maria João Nogueira, Head of Communication at Lightning Bolt, the real fusion between surf-skate-street constitutes “a new fashion” and at the same time she is striving to reiterate the value of authentic labels like Lightning Bolt, born in 1971 in Hawaii. For her, the idea is to offer timeless signature models and update them with the latest standards of comfort and technical properties.
(…) the eras are clashed together in spring-summer 2020 by employing a Modern Retro narrative that intertwines 70s nostalgia and Californian surf hipsters. It’s the same mash up concept at Lightning Bolt who are taking up the challenge of combining Californian ‘cool’ with the insular ambiance of North Shore Hawaii.
For sure, stripy graphics will co-exist alongside aloha prints in the collection: pieces that can be worn as a total look or separately, explains Maria João Nogueira.
Read full article here: http://www.boardsportsource.com/trend-report/mens-surf-apparel-ss20/
By David Bianic.